Meet the Head Office Team

Meet the Head Office Team

July 14, 2025

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Why We’re Passionate About GoFox

Are you considering stepping into business ownership with the support of a genuine, experienced network? At GoFox Electrical & Plumbing, our head office team is committed to helping franchisees succeed by offering real-world expertise, ongoing support, and a vision for sustainable business growth. If you’re exploring your next move, learn what sets our team apart and why we’re so passionate about the GoFox network.

Mike Fraser – Managing Director

With an honours degree in Civil Engineering and over 20 years’ experience in the franchise sector, Mike Fraser is committed to helping Kiwi tradespeople succeed. As a shareholder in G.J. Gardner Homes Rodney, he helped lead the team to national and international recognition, growing the business through strong partnerships and a hands-on approach. Drawing on this background, Mike established GoFox to offer electricians and plumbers the support, resources, and proven systems needed to build profitable businesses and lasting reputations. His passion is seeing tradies achieve real success—backed by a network that genuinely invests in their growth.

Kate Dirkzwager – General Manager

Kate is known for her expertise in business growth, franchise development, and operational leadership. Her focus is always on making sure franchisees feel confident and equipped at every stage, from marketing and business strategy to operations, growth, and day-to-day challenges. Kate brings energy, honesty, and a collaborative approach—she believes the success of every franchisee is at the heart of the GoFox story.

Paul Graham – Systems Analyst

With a background in telecommunications and technical support, Paul excels at making technology simple and accessible for everyone. As GoFox’s systems expert since 2016, he supports franchisees with the tools, training, and resources needed to run efficient, successful businesses. Paul is driven by helping members overcome challenges and enjoys seeing franchisees thrive as they grow their businesses within the GoFox network.

William Chen – Accountant

William holds a double major in Accounting and Finance, along with a CPA certification and a Master’s in Professional Accounting. William brings valuable financial oversight to the GoFox team. He supports the network by providing high-level guidance on budgeting, planning, and sound financial practices, helping franchisees understand the key numbers that drive their business success.

Our Vision: Your Success

At GoFox, we’re committed to being New Zealand’s first choice for electrical and plumbing services. That means building a network of franchisees who are reliable, respected, and empowered to succeed in their local communities. The head office team is here to provide training, marketing, ongoing support, and real-world advice, every step of the way.

When you join GoFox, you’re joining a brand that stands for trust, quality, and a genuine investment in your success. Our leadership team believes in open communication, practical solutions, and celebrating the wins—big or small—along the way.

Ready to Join a Supportive Franchise Network?

If you’re ready to step up, take control of your future, and join a collaborative network with real backing, GoFox Electrical & Plumbing could be your next great move. With our experienced head office team and proven systems, you’ll have the tools and support you need to build a business you can be proud of.

Start your journey: Learn more about becoming a GoFox franchisee