About GoFox

Our mission is to become New Zealand’s first choice for all electrical & plumbing services 
through earned reputation and respect


GoFox Franchisor - Trilogy Holdings Ltd

After spending 10 years as a franchisee with the Rodney franchise of GJ Gardner Homes, in 2013 Mike joined the NZ G.J. Gardner Homes Master Franchise as a shareholder and Operations Director. 

Throughout his time with GJ Gardner, he often saw great tradespeople running businesses that never reached their full potential and recognised the many benefits that could be achieved for these businesses by being part of a great franchise network.

With that in mind, in late 2014 Mike investigated the opportunity to establish an electrical & plumbing franchise network. After consultation with many in the electrical & plumbing industry and detailed research, GoFox Electrical & Plumbing was established in early 2015.


Meet the GoFox Head Office Team

Mike Fraser

Managing Director

Graduating from Auckland University with an honours degree in Civil Engineering, Mike spent a number of years in the engineering industry before moving into the health industry where he held several senior management positionsIn 2002 he joined the Rodney G.J. Gardner Homes franchise becoming Managing Director after an initial 12 month period. 

With the help of his fellow Directors, and with Mike’s competitive drive, high work ethic and determined focus, G.J.’s Rodney dominated its market even in the toughest of economic times, grew to consistently build over 100 homes per year, and won multiple G.J. Gardner Homes International Franchise of the Year awards (contested by over 120 franchises worldwide). After a two year period as the Operations Director with the G.J. Gardner Homes NZ Master Franchise, Mike then concentrated his efforts on establishing the GoFox entity while also purchasing the Christchurch North Franchise for G.J. Gardner Homes.

With a wealth of experience and over 20 years working in and around one of New Zealand’s most successful franchise groups, at both franchisee and Master Franchise level, Mike is ideally placed to lead the GoFox team to achieving their goal of becoming New Zealand’s first choice for all electrical and plumbing services through earned reputation and respect.

Kate Dirkzwager

General Manager

Kate is an accomplished professional having spent 8 years at G.J. Gardner Homes, Christchurch South. Starting her journey as a New Home Consultant, Kate demonstrated exceptional sales acumen, quickly earning her a reputation for success in selling homes. Recognised for her outstanding performance, she progressed into the role of Sales Manager, where she further honed her skills in sales management, business growth strategies, and leadership.

As a seasoned professional in sales, marketing and leadership, along with the experience inside New Zealand’s most successful building group and franchise organisation, Kate brings a wealth of experience to her current role. Her strategic mindset and results-driven approach, positions her as a key contributor to the success and expansion of the GoFox organisation.

Paul Graham

Systems Analyst

Starting out in the telecommunication industry,  Paul’s initial roles involved the installation of computer, fibre optic cables and satellite dishes.  Shifting focus to the installation and programming of the technology at the ends of the cables, he trained to become a PABX technician.  

The ability to communicate technology, to non technical persons, resulted in Paul being drafted into support and training. Holding technical support roles with a national travel franchise group, software developer & multinational manufacturer, Paul became the “Customer Advocate” for each.

Having been with GoFox since 2016, Paul has developed a great understanding of the tools and resources available to make a franchised service business run smoothly and efficiently. Providing both support and training to the franchisees, he takes great satisfaction from witnessing their success and growth.

William Chen


William graduated from University of Otago with a double major in Accounting and Finance. Whilst studying he explored the education sector as one of the faculty tutors and research assistants. William has gone on to complete his CPA certification and Masters for Professional Accountant qualification.

After graduating William has spent most of his career in the accounting and finance field. He is employed at G.J. Gardner Homes Christchurch North as a company accountant. In 2018 William established his own accountancy practice supporting clients in person and remotely.

William’s interest is everything money and he’s always thinking about budgeting, financial planning and investment. Away from work he likes to spend his time with family and during the weekend you may find him, with his family, at different playgrounds around Christchurch.


The GoFox Way

A great customer experience requires good people with good systems, operating a successful businesses.
Selecting the Right People
Quality & Performance
Marketing & Growth
Systems & Technology
Procurement & Buying Power
Ongoing Training & Support